CHARACTERISTICS TAKEN AS RELEVANT IN A SUCCESSFUL ENTREPRENEUR: AN EVALUATION CONTRASTING THE PERCEPTION OF POPULATION (COMMON SENSE) AND OF THE OWN ENTREPRENEURS

Abstract

This study objective was to accomplish an investigation about characteristics perceived as fundamental in an entrepreneur. For this, it’s was initially conducted a literature review that it was observed the characteristics taken as relevant in a successful entrepreneur. From these characteristics lifting, it was possible to accomplish an evaluation contrasting (as secondary objective) the perception – about successful conditioning factors – of population (common sense) and of the own entrepreneurs. As results, it was verified as main characteristic pointed in public opinion research as well as in the interviews with entrepreneurs: to establish and maintain a solid relationship network as primordial base to a great entrepreneurship pace and as entrepreneur’s differential. The study also detached important factors as quality and continuous learning for entrepreneurial evolution and new opportunities creation.